Split-Screen Personal Portfolio
For Music Management & A&R Roles in the 2026 Entertainment Industry
My client was early in his career, actively going after A&R and strategy roles in the music industry. He had genuine experience behind him, but nowhere online to show it. Together we built him a portfolio that could speak for him before any interview. We were so happy to hear that just a few weeks after launching, he landed a new role, and knowing this project played a part in that made it all the more rewarding.
* The live site isn't linked here to protect the client's personal information. I rebuilt the landing page in Figma Make so you can still get a proper feel for the design and interactions. You can explore it through the prototype link above.
The Problem
While a traditional resume is essential, it often struggles to capture the personality and multi-dimensional thinking of a modern strategist. Jack wanted something more interactive, something that felt genuinely representative of his taste and perspective rather than another black-and-white PDF sitting in a recruiter's downloads folder.
We also had to think carefully about the practical reality of how hiring actually works in this industry. When a creative director or hiring manager is reviewing candidates, they rarely have time to open attachments, dig through research papers, or piece together someone's story from multiple sources. The portfolio needed to make the case for Jack quickly and clearly, without asking too much of the person reading it.
And there was one more thing we had to get right. Because Jack works in strategy rather than design or creative production, the site couldn't lean too heavily into visual flair. Making it look impressive was important, but making it look like it belonged to someone with real professional authority mattered even more. The challenge was finding that balance, a site that feels high-end and personal, without ever becoming so "fancy" that it overshadows the person it's supposed to represent.
For the visual direction, we were very deliberate about not going overboard. Jack is a strategist, not a designer, and the site needed to reflect that. We chose a dark, editorial aesthetic with bold typography and acid-green accents, a look that feels current and confident without being decorative for the sake of it. The goal was for someone to land on the page and immediately think "this person has taste and credibility", not "this person made a flashy website."
His three case studies also each live in their own format. One is a written marketing analysis and two are video-based, so rather than squeezing everything into the same template, we let each piece of work breathe in the way that suits it best. That variety actually adds to the sense that Jack is someone with range, which is exactly the impression we wanted to leave.
A few weeks after the site went live, my client reached out to share some good news. He had landed a new role in the music industry, and the portfolio had been a real part of making that happen. It gave him something tangible to put in front of people, a link that told the full story of his experience in a way a resume simply couldn't.
Moments like that are a good reminder of why this work matters. A well-designed portfolio isn't just something that looks good. For someone at an important stage in their career, it can genuinely open doors.
Client Testimonial
As a young professional in the music entertainment/creative sync field that very much needs strong showcases of work portfolios as an industry name case, Vio Dsgn had done an phenomenal job that made it professional yet individual, a well leveraged tool now for my career.
Jack G.